Finland has done a mighty fine job recently in pulling positive press. Mostly it’s related to the story about the maternity boxes BBC Magazine made.
In all these articles Finland is painted as a happy land where people roam free, happy and equal. And of course, to a certain extent we have a lot to be thankful for.
But that doesn’t mean we’re not a nation of isolated hermits who mainly grunt. We are. That is just not the image we like to send out. Team Finland for the win and all.
I completely agree with #4.